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Research papers

Commercial assessment of resource allocation

This paper examines the benefits of using multi-disciplinary teams in the development of a new product. Particular emphasis is placed on the risk reduction benefits of a commercial orientation to decisions which have traditionally been made outside...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Simon Fitall
June 1, 1994
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Citation

Fitall, S. (1994a, June 01). Commercial assessment of resource allocation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/commercial-assessment-of-resource-allocation


Research papers

Car dealer survival strategies

Car dealers depend on three main sources of income: the sale of new cars, used cars and of service and parts. They face major challenges in all three, possibly to an extent that threatens the very structure of the industry. In this paper, we review...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Jonathan Brown
June 15, 1992
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Citation

Brown, J. (1992a, June 15). Car dealer survival strategies. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/car-dealer-survival-strategies


Research papers

Opportunities and risks in Eastern Europe

The collapse of communist control in Eastern Europe and the former Soviet Union and the ensuing transition to market based economies has opened the door to a consumer market of 409 Million people. This paper discusses recent developments in the...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Louis Bailoni
June 15, 1992
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Citation

Bailoni, L. (1992a, June 15). Opportunities and risks in Eastern Europe. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/opportunities-and-risks-in-eastern-europe


Research papers

A little chopping might save the trees

Direct marketing is increasing in popularity as a means of selling to the consumer and business customer, it is nevertheless one of the most wasteful and ineffective forms of marketing. Direct marketers talk glibly of 2% effective rates from a...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: David Pring
June 15, 1991
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Citation

Pring, D. (1991a, June 15). A little chopping might save the trees. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-little-chopping-might-save-the-trees


Research papers

Simulated test markets

Simulated test markets (STM's) have developed extensively over the last 20 years; geographically, across product categories and at different levels of product development, i.e. from concept board to final marketing mix. Essentially all STM's...

Catalogue: ESOMAR Congress 1988
Authors: Carlos Harding, Bernard Nacher
September 1, 1988
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Citation

Harding and Nacher (1988a, September 01). Simulated test markets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/simulated-test-markets-3246


Research papers

Moving forward with innovative research technology

In this paper, the authors take as their theme the growth of new product development research technology, and in particular simulated test market modeling in the U.S.A. Emphasis is not placed on the various models themselves but on the uses and...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: David Pring, Robert J. Burgess
June 15, 1988
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Citation

Pring and Burgess (1988a, June 15). Moving forward with innovative research technology. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/moving-forward-with-innovative-research-technology


Research papers

A divorce after twenty years or why and how Denmark is leaving the Belson model

The organisation for syndicated media research in Denmark was established in 1967 and it was quite obvious that we should use the Belson model for establishing readership figures. In the Danish organisation all parts interested in the matter are...

Catalogue: Seminar 1988: Media And Media Research
Author: Sigurd Bennike
June 15, 1988
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Citation

Bennike, S. (1988a, June 15). A divorce after twenty years or why and how Denmark is leaving the Belson model. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-divorce-after-twenty-years-or-why-and-how-denmark-is-leaving-the-belson-model


Research papers

Changing the name of a newspaper

The 'Gelderlander' is the largest regional newspaper in the Netherlands. One of the major editions (circulation 36.000 copies) is distributed inthe city of Arnhem (20 kilometers to the north of Nijmegen) and its surrounding area. For historical...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Filip van Dijk, Leendert van Meerem
November 25, 1987
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Citation

van Dijk and van Meerem (1987a, November 25). Changing the name of a newspaper. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/changing-the-name-of-a-newspaper


Research papers

A launch test programme designed to predict market performance for new youth magazines

Test marketing new magazine ideas is not an economically feasible operation for I.P.C. Magazines' Youth Group. However, I.P.C.'s editorial and marketing expertise, gained over many years of publishing in the youth market, enables it to minimise the...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Hilary Cross
November 23, 1983
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Citation

Cross, H. (1983a, November 23). A launch test programme designed to predict market performance for new youth magazines. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-launch-test-programme-designed-to-predict-market-performance-for-new-youth-magazines